Crafting Stories To Help Get Your Business Noticed
Would you like to get more people interested in your products and services and build your business faster?
As a business owner, your business relies on your power of your pitch.
Pitching your products & services - to increase sales!
Pitching your business - to increase sales!
Pitching yourself - to increase sales!
Whether you are pitching in written form or by speaking, applying the techniques a comedian uses will help you really punch up your pitch.
This is about What to Say rather than Where to Say it!!
There are many routes to get your pitch noticed – Social media, traditional media, speaking engagements, web presence, posters, leaflets … the list is only limited by your imagination!
If you think of these channels as a ‘microphone’, they are a tool to get your message heard. This is not about which microphone to use (e.g Facebook versus Twitter) – or how to use the microphone (how to set up accounts or build a website) – there are plenty of people that are experts at this.
We are here to help you know what to say into the microphone. How to craft a story about your business, your products that people love and will buy into.
The tools and techniques we can teach you, will help you to Grab attention, keep attention and get you and your business noticed.
As a comedian, our whole craft is what we say into that microphone. If we are rubbish, you don’t laugh, worst still you stop listening, so we no longer have the opportunity to make you laugh. So we very quickly learn a whole range of techniques that make our stories concise, attention seeking, engaging and appropriate to the audience and of course funny.
A great story can get your business noticed
Imagine now, your messages about your business are going out there, would you like to make sure more people are listening (or reading)?
Do you want to keep their attention long enough that they remember your business?
Even better that they are so moved by your message that they take action and buy?
The same principles can be applied all your business communications, written or spoken – from email campaigns, speaking engagements, your website, social media videos.
We have been applying these techniques in our own marketing campaigns. I think you would have some questions if we didn’t!!
We have driven our response rates up on Linkedin Campaigns from a 48% response rate to a 69%.
We have driven our sales from our leaflet drops up by 30 percent, just by changing the story.
We are constantly trying different approaches and messaging to see which one sparks the most interest and compels people to respond.
I need this for my business, what happens next ?
First of all, we don’t write the stories for you, we are big believers in teaching you how to do this for yourself for a number of reasons:
It’s your business and your story, if it isn’t in your voice then it will lose impact when you tell it.
Sometimes the story won’t resonate with your audience in the way you hoped, so you will have to change it, improve it, tell it differently until you work out what which part of the story your potential customers are interested in.
You will be evolving your business all the time, so as your business changes, it is critical that you keep your story up to date.
What we do is teach you these techniques and how they can be used.
In these workshop we cover:
Creating a story for you business, your brand and/or your products.
How to weave your story in the customers story. How to tell that story from their perspective, so that they understand how your business and products can help them.
How to Grab Attention in your communication. How to start strong and get people hooked. As a Stand Up Comedian we have 20 seconds to get the audience laughing – if we don’t in that first 20 seconds the rest of the set will be a lot harder!
How to keep people reading and/or listening. There are lots of techniques for how to make your story so engaging that your potential customers keep reading.
How to add humour. Humour attracts people and helps you to bond quickly. If adding jokes scares you, we start with some low risk structures, so even if nobody laughs, they won’t even realise you were trying to. If you are already comfortable adding humour, we can give you some futher techqnies for getting more laughter.
Getting Up to Speak in Public. If you are nervous, you can’t command the same confidence in yourself and your product. We share some techniques to overcome nerves (and if you are still nervous, how to address it with your audience, so it is not distracting them from your pitch). These techniques work, many Stand Up Comedians are incredibly shy and yet they managed to get up and make the whole room laugh, without anyone ever guessing how nervous they are.
Now the fun starts. How to evolve. How to apply the tools, test your story and how to keep getting better.
How does it work & How much does it cost?
We do the first part of the program in a Zoom workshop – introducing you to the technqiues and how to use them. We understand that small businesses are often under massive financial restrictions so taking these workshops into the virtual world has allowed us to reduce the costs (no venue, no travel and unfortunately for you, no biscuits!).
1 x 90
Why is it more expensive just to do the workshop – are you trying to trick me?
No definitely not. Like everything you learn, it only becomes useful once you start using the techniques. The more you practice, you’ll develop more skills and different questions will come up. We want to be there to answer them for you.
What happens in the monthly group coaching sessions?
It is the opportunity to ask your questions, get advice on the techniques you have been using, especially if you feel things aren’t quite working the way you hoped.
We will be doing a re-cap of a different technique each month.
Each month we will ask for volunteers to bring some of their business communications and we will go through it and show the group how you could use the techniques to punch it up even more.
What happens in the monthly one to one coaching? Why is it worth the extra financial commitment?
These are very personal sessions, tailored to your specific needs. Everyone is slightly different. Examples of areas we could focus on with you:
Helping you create your story from a blank piece of paper.
Giving feedback on your current stories, marketing messages, social media posts etc to help you punch them up and to really see where the learning is.
This one to one help will have a double impact. It will really embed your experience and understanding of learning on this program at the same time you will start to see an increase in the success from the communications we have ‘punched up’ together.